www.c-g.co.il

insurance solutions for municipalities and municipal corporations across Israel.

our role

WEBSITE, Development, Visual Design, UX Design, Research, Multilingual, Brand, Digital consulting, Internal systems, Product design

About

Cohen-Gavon Insurance

The website for Cohen-Gavon (CG) reflects a strategic and elegant approach tailored for the world of municipal insurance. Designed for decision-makers in public authorities and corporations, the site delivers a strong sense of trust, technology, and leadership. With a dark, refined color palette and high-end typography, the experience communicates CG’s professionalism and reliability while remaining modern and approachable.

We led the full branding and creative direction, including a complete UX strategy, visual design, messaging, and responsive development. The project included refining the company’s symbol (CG), creating a bold new identity, and designing a powerful website that speaks directly to CFOs, mayors, CEOs, and financial consultants in the municipal sector.

Services Provided: Branding, logo design, slogan creation, full website design and development, content writing, and marketing consulting.

Product Quality: Excellent – everything was delivered precisely to brief, with creativity, professionalism, and attention to detail.

What I Have to Say: Working with Shaked Advertising was a truly smooth and inspiring process. From the first concept to the final pixel, they listened, advised, and executed perfectly. The result is a brand and website that reflect exactly who we are. Highly recommended!

Romi-Gavon

Managing Partner